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If you’re a wine enthusiast or already buy wines online and you haven’t yet discovered the benefits of an online wine community (aka a wine social network), then you should take a look at what the internet has to offer for wine fans. The joy of a wine social network is that it not only allows you to access great offers when you buy wine online but it creates a community for people with a shared interest. You can purchase wines from a wide range of specially selected, high quality products, get some tips online from other customers or even visit wine tasting events organised by the online community. Online wine clubs are internet communities created for those with a shared passion for all things wine. They allow you to buy wine online with great discounts, have access to rare and vintage wines, read reviews on products and services from other customers, review wines you have tasted, chat away on online forums, receive newsletters and join niche groups for wines that you are particularly interested in, for example champagne or sweet wines. Clubs also often taste their way through wines themselves, selecting only the best to offer to their customers. They allow you to get your hands on speciality brands, rare and vintage wines and new releases. The sense of community created within an online wine club is great; you can make a unique user profile and chat online in groups with fellow enthusiasts. This is often the best way to find out information about the products that the wine clubs are offering. Fellow customers will give you information and reviews about the products they have sampled. For example the newest group on the Australian and New Zealand wine social network BoozeMonkey is ‘sparkling Shiraz lovers’ – so you can really get into your speciality wines. Being in an online wine club will allow you to communicate with other wine enthusiasts. There are discussion boards which not only let you chat away but are also good sources for advice and tip-offs. The clubs also provide activities, meetings and wine tasting; for example, BoozeMonkey allows you to attend themed wine tasting sessions free of charge, they help you find local events and allow you to sign up on their website. Laithwaites put on special events for their club members, such as gourmet dinners and exclusive wine festivals. The wine tastings and events put on by online wine clubs provide great opportunities to not only sample wines, but to meet the winemakers and mix with fellow customers around the country. With the accessibility of the internet, buying wine online is a really simple, stress free way to shop and why not combine your shopping experience with extending your interests. Online wine clubs are an interesting, easy and fun way to pursue your hobby, opening you up to products and friends that you probably wouldn’t find from visiting the alcohol aisle of your local supermarket. Important things, such as sampling the wine you have purchased!
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